In March of 1987, having paid a hefty licensing fee of $500’000 to Capital Records and Michael Jackson for the privilege, Nike released the first ever television commercial to feature a song from the Beatles‘ sacred back catalogue—in this case, Revolution. Rather unsurprisingly, the move was seen by many as a controversial one, particularly by the Beatles/Monty Python fan responsible for sending the following wonderfully furious complaint letter to Nike’s advertising department. The letter now hangs, so I’m told, at the company’s head offices.
In July of that year, a lawsuit was filed by the surviving Beatles, all of whom opposed the song’s appearance in the ad; they settled out of court in 1989.
(Source: Letter kindly submitted by Richard Denon.)
March 30, 1987
3900 SW Murray
Beverton, OR 97005
Dear Sir or Madam:
This letter of complaint is in response to a very nauseating advertisement of yours which I saw on television yesterday. From your complete lack of taste you have created a commercial for your “Michael Jordan” shoes which exploits, defiles and utterly insults Beatles’ fans, and all others of musical distinction. Your debasement of the Beatles’ song, “Revolution”, in the commercial ad is apparently indicative of your lack of integrity as a business. Your tactic, obviously, is to use the Beatles’ universal popularity to sell your product. Have you sunk that low? “Is nothing sacred anymore?”, as the cliche’ goes? Your only motive is to make more money for your greedy selves, and in the process you seemingly could not care less that you have trampled and befouled the precious memories of millions and millions of people throughout the entire world. Your kind makes me puke; you low, vacuous, malodorous perverts. Your dearth of sensitivity is equaled only by your plethora of obnoxiousness. To your credit, you have waited nearly seven years since the death of John Ono Lennon; but it was obviously not done out of respect (Huh? What’s that?) for the deceased.
Throughout my high school years as a basketball player, on to my college years, and up to present day, I have bought your athletic shoes. However, as of this very day, I can assure you that I, and many of my friends, will never, EVER, contribute in any way whatsoever to your sickeningly corporate-selling tactics. You know, with people like you in the world, euthanasia has untapped possibilities.
Thank you, and I hope you choke.
Very untruly yours,